The first signee to the label was Houston based rapper Aztek Escobar. Roc La Familia featured a broad array of artists encompassing such musical genres as Latin hip hop, reggae, reggaeton, pop, rock and more. Roc La Familia was an extension of Roc-A-Fella Records and headquartered in New York City. "OG" Juan Perez was appointed the president of the label and Cipha Sounds was the senior vice president (until he got a job at MTV in 2006). This sub-label focused on signing international artists, including reggaeton artists, much like Bad Boy Latino. Roc-La-Familia was an American record label founded by Shawn "JAY-Z" Carter. For the Jay-Z album, see The Dynasty: Roc La Familia.
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